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Category: Jewelry

Translating Red Carpet Trends - January 15, 2016

Before, during, and after the broadcast of a major red carpet event, viewers search, watch and share everything they can about it, from red carpet fashion to YouTube trailers, says Google Internal Data. In fact, Google research reveals that women are taking their style cues from celebrities, searching for the most popular dresses and accessories

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Relax, Reflect & Play for Spring - January 8, 2016

Calming, curious and creative, the Pantone Color Palette for Spring 2016 consists of softer, comforting tones, with brighter, vivid hues that offer respite from the daily grind and our 24-7 obsession to be connected. “Colors this season transcend cultural and gender norms. Vivid brights give way to excitement and optimism, though quiet stability prevails in

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Year in Review, A Look Ahead - December 31, 2015

Posted in: Jewelry, Strategy, Trends

With the all-important winter holidays left to unfold, the National Retail Federation forecasts a 3.7% increase in overall retail sales for the shopping season. While price remains paramount, consumers also want options that save time and add value (i.e. free gift wrap and shipping, gift card with purchase, price-matching). It cites greater consumer reliance on

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Go After The Business - December 21, 2015

Posted in: Jewelry, Strategy, Trends

Jewelers who know their customers, merchandise accordingly and actively go after the business are succeeding in today’s highly competitive market. Retail consultant Kate Peterson, president of Performance Concepts, Montgomery Village, Maryland advises jewelers consider what they’re doing everyday to gather client intelligence to develop good, build-able customers. There’s a big push to understand what consumers

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2016: Transitioning to Millennials - December 14, 2015

Posted in: Jewelry, Strategy, Trends

While a lot rides on the winter holiday selling season as to how 2015 ends and the New Year begins in retail, the overall strategy for jewelers’ success in 2016 and beyond relies on greater understanding, outreach and service of millennials. As a generation, millennials are at least as large as, if not larger than

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2015 Year in Review - December 7, 2015

Posted in: Jewelry, Strategy, Trends

Total U.S. fine jewelry and watch sales are expected to grow about 2% in 2015, forecasts Euromonitor International, likely to reach nearly $80 billion. In 2014, overall sales were $78.1 billion, up 1.5% from 2013 (a year of above average growth at specialty jewelers and general merchandisers), according to the 2014 U.S. Jewelry State of

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Promote Year Round Gifting - November 30, 2015

Posted in: Jewelry, Strategy, Trends

Although the annual year-end holiday gifting season receives the lion’s share of retailer attention, the reality is that gifting represents a large marketing opportunity throughout the year. Next to Christmas and the back to school shopping seasons, Mother and Valentine’s days are key gifting times, especially for fine jewelry and watches. Then, there’s Father’s Day

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Year Round Gifting Strategy - November 20, 2015

Posted in: Jewelry, Strategy, Trends

Undoubtedly, there is a reason to give a gift every day of the year. Every day someone is celebrating a birthday, getting married, achieving a goal, overcoming a challenge. To be successful at the art of gifting, jewelers must remind customers of all the many ways they can celebrate the people and moments in their

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Jewelry Works for Dads & Grads - November 13, 2015

Posted in: Jewelry, Strategy, Trends

While it is true that Father’s Day and graduation season are not the most lucrative consumer shopping occasions of the year, they do manage to rake in billions in sales, reports the National Retail Federation, with lots of room to grow, particularly for gifts of jewelry and watches. Spending for Father’s Day this year reached

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Celebrating Those We Love - November 6, 2015

Posted in: Jewelry, Strategy, Trends

While entering the throws of the winter holiday selling season, make time to start planning your strategies for important gift giving occasions that are upon us with the turn of the New Year and hint of spring in the air: Valentine and Mother’s days. Next to Christmas and back to school, these two holidays of

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Triple Crown - October 30, 2015

Posted in: Jewelry, Trends

U.S. jewelry demand remains on an upswing for gold, silver and platinum thanks to such factors as softening prices, economic improvements, and aggressive marketing by industry groups and proactive brands. The U.S. continues a slow, steady engine for jewelry demand, posting another small (2%) year-on-year increase,” cites the World Gold Council Q2 2015 report. Consumers

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Platinum Status - October 23, 2015

Posted in: Jewelry, Trends

You need only look to the major red carpet events to see the metal of choice for Hollywood A-listers is platinum! At this year’s Primetime Emmy Awards Sept. 20, the biggest standouts wore platinum set with a variety of gems from diamonds, rubies and pearls to onyx and citrine. Platinum boasts a great back-story—forever and

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Silver Streak - October 16, 2015

Posted in: Jewelry, Trends

Silver is well established as a style staple in any woman’s fine jewelry wardrobe. Jewelers describe it as “still the best selling opportunity in female self-purchase,” according to market research released by the Silver Promotion Service (SPS). Jewelers report selling silver across the board, increasing their silver branded lines to attract a younger client, offer

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Gold Fever - October 9, 2015

Posted in: Jewelry, Trends

Gold fever is rampant, as a broad spectrum of jewelry makers—from bespoke designers to mass manufacturers—are singing the praises of this precious metal. U.S. jewelry demand remains on an upswing. “The U.S. continues a slow, steady engine for jewelry demand, posting another small (2%) year-on-year increase,” cites the World Gold Council Q2 2015 report. “Consumers

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The Diamond Dream - September 30, 2015

Posted in: Jewelry, Trends

“These are strange and difficult times for the diamond industry,” hails Jon C. Phillips, GG, CG, market analyst for The GemGuide, GemWorld International. In a nutshell: there’s too much rough in the marketplace and it’s too expensive based on polished outcomes; polished is too expensive based on current selective demands and high inventories; the industry

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