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Category: Design

Displays of Affection - June 10, 2016

Posted in: Design, Display, Trends

Surprise and delight, engage and excite, that is what effective displays and store design do for a jeweler. According to Pam Danziger, president of Unity Marketing in Stevens, Pennsylvania and author of “Shops That Pop”, your store is more than a space set up to sell stuff, it’s a stage to tell a special story.

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Outer Box Experience - June 3, 2016

Posted in: Design, Display, Trends

There is no better example of the power of packaging than Tiffany and its legendary robin’s egg blue gift box with white ribbon. The box and its color immediately generate excitement for this coveted jeweler and its products, delivering instantly the brand’s message: Tiffany is love. “The magic of Tiffany’s iconic blue box is that

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Confronting Uncertain Times - April 29, 2016

Posted in: Design, Fashion, Trends
Series: Trends to 'Watch' - 4 of 4

The watch industry is facing many challenges, reveals the latest Deloitte Swiss Watch Industry Study of 2015. The report, now in its fourth year, surveyed watch executives and consumers in major markets for their take on the business. While there was a lot of negative to go around, the bright spot was the U.S. market.

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Watch Sales Success - April 22, 2016

Series: Trends to 'Watch' - 3 of 4

The North American market remains the strongest for watches, according to the Deloitte Swiss Watch Industry Study 2015. Watch executives surveyed believe the US market will continue to drive growth in the coming months, particularly in light of the declining Asian market. U.S. retail jewelers have a real opportunity to create their own niche in

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Smart Tech Watches - April 15, 2016

Posted in: Design, Fashion, Trends
Series: Trends to 'Watch' - 2 of 4

With 17 million pieces sold last year, the smartwatch market is growing steadily. A reflection in part of their more accessible pricing, the latest versions look to strike a balance as an aesthetically traditional watch with smartwatch functionalities. Several established watch brands and new smartwatch companies launched their latest models at the world’s most influential

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Watching Trends - April 8, 2016

Posted in: Design, Fashion, Trends
Series: Trends to 'Watch' - 1 of 4

Watch trends revealed at the most influential watch fair, Baselworld in March, show a return to classic styling in contemporary designs that are thinner with clean, simple lines. Many leading watch brands are revisiting their archives to reinvent popular models. Sporty and fashion-forward are the buzzwords, with lots of brands howling for moon phase, and

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Tapping Into Trends - January 29, 2016

Jewelers need to pay attention to runway and red carpet trends that people are talking about and relate them to their products to help consumers develop their own style. There is a tremendous amount of media devoted to fashion, especially celebrity driven that jewelers should tap into. “The visibility is incredible, especially with the added

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Track & Translate Trends - January 22, 2016

It’s important for jewelers to follow fashion, understand its connection to jewelry, and relate the trends people are talking about to their products to help consumers develop their own style. There is a tremendous amount of media devoted to fashion, especially celebrity driven, that jewelers should tap into. “The visibility is incredible, especially with the

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Translating Red Carpet Trends - January 15, 2016

Before, during, and after the broadcast of a major red carpet event, viewers search, watch and share everything they can about it, from red carpet fashion to YouTube trailers, says Google Internal Data. In fact, Google research reveals that women are taking their style cues from celebrities, searching for the most popular dresses and accessories

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Relax, Reflect & Play for Spring - January 8, 2016

Calming, curious and creative, the Pantone Color Palette for Spring 2016 consists of softer, comforting tones, with brighter, vivid hues that offer respite from the daily grind and our 24-7 obsession to be connected. “Colors this season transcend cultural and gender norms. Vivid brights give way to excitement and optimism, though quiet stability prevails in

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Right on Time - February 28, 2015

Posted in: Design, Fashion, Trends

With 1.2 billion watches sold annually worldwide, cites the Federation of the Swiss Watch Industry, there’s no doubt they’ve become an important fashion accessory and personal statement for men and women. While variety abounds, there are several directions that standout: classic chronographs and sports watches, fashion forward styles with gems and NATO straps, a mix

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Time on Your Side - February 20, 2015

Posted in: Design, Fashion, Trends

Why do some jewelers’ watch businesses soar, while others are a ticking time bomb? Experts in the field credit a nice assortment, knowledgeable sales staff, online and in-store engagement, and branding all key elements to keeping time on your side. • Curate Special Assortment A good watch retailer has to “curate” a collection of watches

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Trend Watchers - February 13, 2015

Posted in: Design, Fashion, Trends

With 1.2 billion watches sold annually worldwide, according to the Federation of the Swiss Watch Industry, there’s no doubt they’ve become an important fashion accessory and personal statement for both men and women. While variety abounds, there are several directions that standout for 2015, including classic chronographs and sports watches, fashion forward styles with gems

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Watch For It - February 6, 2015

Posted in: Design, Fashion, Trends

Everyone is waiting for Apple to release its smartwatch any time now. Apple’s first wearable gadget—able to beam messages, Facebook updates and simplified apps to our wrists—bills itself as eliminating the all-too-common need to take out our devices to constantly check notifications. Cited in the Digital IQ Index Watches & Jewelry 2014 by L2 Intelligence,

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Gay Weddings = Big $ for Bridal Biz - September 23, 2013

Posted in: Design, Fashion, Trends

Thirteen states and the District of Columbia have legalized same sex marriage: California, Connecticut, Delaware, Iowa, Maine, Maryland, Massachusetts, Minnesota, New Hampshire, New York, Rhode Island, Vermont, and Washington as well as several counties in New Mexico and six native American tribal jurisdictions. If legalized in all 50 states, The Williams Institute estimates that same

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