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Category: Design

Birthstones are Bestsellers - January 11, 2019

Belief in gem powers has survived for nearly 5,000 years in the tradition of the birthstone. The concept of linking birth dates with particular gems…

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Empowering Colors for Spring 2019 - January 4, 2019

Posted in: Design, Fashion, Trends

Attention-grabbing red-based and orangey hues dominate the Pantone Color Institute’s spring 2019 fashion color report, reflecting…

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The Future is Fine in Fashion - November 30, 2018

The rise of self-purchasing women is influencing key product categories for 2019, notably color stones, pearls and diamond fashion jewelry. JCK’s State of the Industry 2018 says female self-purchasers are changing ideas about who should buy jewelry and for what reasons, and growing the business while doing so.

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A Girl’s Best Friend: Growth Opportunities in Diamond Fashion - November 16, 2018

Posted in: Design, Fashion, Trends

Growth opportunities abound in diamond fashion jewelry. Market research by De Beers reveals a rise in the self-purchase of diamond jewelry, representing 33 percent of total U.S. diamond jewelry purchased in 2017.

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Gems & Pearls Top Product Categories in 2019 - November 9, 2018

Colored gemstones and cultured pearls are top product categories for 2019, and the most exciting thing happening in this segment is that there’s more demand for more varieties of gems and pearls than ever before, a trend with longevity.    

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Going Platinum - February 21, 2018

Posted in: Design, Jewelry, Trends
Series: And the Metal Goes to - 3 of 4

The U.S. economy is not only exhibiting growth, unemployment remains at a historic low. Coupled with the current metal prices, the outlook for the jewelry industry in the U.S. remains strong and platinum continues to outperform the market, reports the Platinum Guild International (PGI). With platinum jewelry sales growing at +12% in the third quarter, it

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It’s a Woman’s World - January 24, 2018

Posted in: Design, Fashion, Jewelry
Series: In Living Color - 3 of 4

The Future is Female The purchasing power of women in the United States ranges from $5 trillion to $15 trillion annually, touts Girl Power Marketing, communication, influencer and brand experiences agency. Women control more than 60% of all personal wealth in the U.S. Over the next decade women will control two-thirds of all consumer wealth

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Your Customers’ Shoes - September 29, 2017

To gain more insight into how customers engage with your brand, try seeing things from their point of view. Walk with them through all your touch points, across channels to ensure your message is clear, cohesive and consistent. Look at things from the customers’ perspective, their actions, goals, questions, and challenges. From packaging and visual

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Channeling Your Omni Message - September 22, 2017

Posted in: Design, Strategy, Trends

The difference between being omni-channel and multi-channel is in your delivery of a cohesive, consistent message. To be omni-channel means more than operating on multiple platforms and devices in virtual and physical spaces. It means doing so with one voice in a way that provides a seamless, integrated shopping experience no matter the touch point.

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Carving Your Niche - August 31, 2017

Posted in: Design, Jewelry, Trends

“A niche isn’t just a small slice of the pie—it’s a big dream,” wrote Kevin Donnelly for Shopify, a Canadian e-commerce company. In his April 2016 report, “How to Use Niche Marketing to Build a Business From the Ground Up,” he advocates that a good niche marketing campaign must get people excited and make them

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A Niche Player - August 21, 2017

Posted in: Design, Jewelry, Trends

Jewelers looking to stand out in the crowd should take stock in unique market shares that will resonate with target consumers. Two categories that show consistent growth despite economic fluctuations are men’s and youth jewelry. Men’s changing attitudes towards grooming and appearance is influencing further demand for men’s accessories. While the women’s accessories category is

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More Than Child’s Play - August 14, 2017

Posted in: Design, Jewelry, Trends

The kidswear market is booming, hailed as one of the fastest growing and most profitable segments in the global fashion and accessories business. The Business of Fashion (BOF) expects this segment of the market to reach $173.6 billion by the end of 2017, growing at a CAGR of more than 6% by 2020. Overtaking the

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Men Like It Haute - August 7, 2017

Posted in: Design, Jewelry, Trends

Women traditionally have dominated consumption of accessories in the U.S. market, more likely than men to buy their own fashion items to personalize their styles and look their best. But the world of personal accessories is changing, as men’s perception of fashion has changed. Men are more interested in keeping their appearance in line with

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Watch Women - May 12, 2017

Posted in: Design, Fashion, Trends

The women’s watch category has been growing for the past several years as more brands are seeing that the future is female. Trends trackers hail everything from high technology to diamonds important in this category, and nature a popular muse. “Women’s watches are gaining momentum as the watch industry struggles with declining numbers,” cites Barbara

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Value Above - May 5, 2017

Posted in: Design, Fashion, Trends

The biggest trend in watches today is an emphasis on good value. Top watch journals and blogs to The New York Times and CNN report that watchmakers across the pricing spectrum are stressing value—an important caveat in a time of global uncertainty in the watch industry. “Because of the eco and geo political conditions witnessed

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