Millennials still want engagement and wedding rings, but the focus is not necessarily on the diamond, but rather creating a unique design. A big part of Shah Luxury’s business today is custom-work, something that grew out of retail demand. Part of the customization trend is in interesting heads and details.
A high percentage of customers choose to modify their design in someway, including different metal color/combination, stone size and shape, color instead of diamond, and distinctive details like miligrain, reports Neil Shah of Shah Luxury, New York. Retailers realize that they must offer customers options or risk losing business.
Shah notes that new designs in the brand’s Carizza Collection reflect trends for simple, clean looks, interesting lines and contours, and larger center stones. While white gold and rose gold combinations are trending. Moreover, interesting setting styles in engagement rings and wedding bands, using small diamonds and pops of color like blue sapphire bring unexpected details to classic design.