“We received feedback from retailers that there is a gap in our industry for aggregated, up-to-date consumer research that is valuable to them,” says The Plumb Club Executive Director Lawrence Hess. “We are very excited to be able to not only provide such research, but to transform it into physical assets that will resonate in-store. We are truly proud of the work our members have done to bring this to life.”
As an exciting supplement to the program, The Plumb Club installed an actual planetarium within its brand new state-of-the-art pavilion. The Radiant Universe Planetarium featured a 5-minute show that was “out of this world”. This immersive presentation took retailer on a thrill ride through the universe that gave insight into this iconic trend and showcased various jewelry pieces from the collection in a truly unique way.