This presentation was made at the 2012 JCK Las Vegas Plumb Club Breakfast Symposium on Friday, June 1st 2012.
Michael Dart and Robin Lewis, authors of the book “The New Rules of Retail” talk about how to survive and prosper in this new era of absolute consumer power. Puzzled by prominent cases of failure, we set out to figure out why some retailers succeed and others fail. The answer is The New Rules of Retail, which details a profound shift in power from producer to marketer to consumer over the last decade and how to use this information to succeed in the next decade. Learn about the three rules every retailer must know to prosper in our consumer driven marketplace.
View the entire presentation by clicking the play button in box on the top right of this page.