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The New Rules of Retail

This presentation was made at the 2012 JCK Las Vegas Plumb Club Breakfast Symposium on Friday, June 1st 2012.

Michael Dart and Robin Lewis, authors of the book “The New Rules of Retail” talk about how to survive and prosper in this new era of absolute consumer power. Puzzled by prominent cases of failure, we set out to figure out why some retailers succeed and others fail. The answer is The New Rules of Retail, which details a profound shift in power from producer to marketer to consumer over the last decade and how to use this information to succeed in the next decade. Learn about the three rules every retailer must know to prosper in our consumer driven marketplace.

View the entire presentation by clicking the play button in box on the top right of this page.

Michael DartMichael Dart is a senior partner at retail and consumer products consultancy Kurt Salmon and leads the firm’s private equity and strategy practice. In his more than twenty years of consulting, Michael has worked with many leading retailers, consumer products companies and private equity firms. He is frequently quoted in the Wall Street Journal, Financial Times, global and national media, and trade journals. Consulting magazine recognized Michael as one of its Top 25 Consultants of 2010.
Robin Lewis is the founder of the Goldman Sachs retail consulting subsidiary, Vantage Marketplace, and the CEO, managing editor and founder of The Robin Report. He was vice president and executive editor of Women’s Wear Daily. He has consulted for Kohl’s, Bloomingdale’s, JCPenney, Macy’s, Liz Claiborne, Estée Lauder, Ralph Lauren and Sara Lee, as well as financial firms, such as Bear Stearns and The Carlyle Group.

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