The Plumb Club created an exciting webinar that took place on April 9th, 2013. In this webinar we examined today’s changing consumer, shifts in demographics, and how jewelers can meet their customers’ evolving wants and needs. Luxury market consultants Pam Danziger of Unity Marketing, Kate Peterson of Performance Concepts, and Martin Hurwitz for MVI Marketing profiled consumers in the context of gender, generation, and affluence and also examined how our 24/7 lifestyle impacts consumer behavior. Participants walked away with practical knowledge and suggestions they can implement to get to know their customers better and more effectively reach them, while attracting new ones.
View the entire presentation by clicking the play button in box on the top right of this page.
Pamela N. Danziger is an internationally recognized expert specializing in consumer insights for marketers targeting the affluent consumer segment. She is president of Unity Marketing, a boutique marketing consulting firm she founded in 1992 in Stevens, Pennsylvania. Ms. Danziger received the Global Luxury Award for top luxury industry achievers presented at the Global Luxury Forum in 2007 by Harper’s Bazaar, and was named to Luxury Daily’s elite list of 25 “Luxury Women to Watch 2013.” She is the author of several books, including her latest “Putting the Luxe Back in Luxury: How new consumer values are redefining the way we market luxury.” For more information about Pamela Danziger visit unitymarketingonline.com
Kate Peterson is the President of Performance Concepts, Inc., a company dedicated to providing innovative and effective consultation in the areas of organizational design and development, retail operations, human resource management, sales and consumer behavior, and training and education focused on the learning needs of the Luxury Industry. Ms. Peterson has over 30 years of experience in retailing, in every capacity of sales management, operations and training, in companies ranging from one to 1000 stores prior to founding Performance Concepts in Montgomery Village, Maryland. For more information about Kate Peterson visit performanceconcepts.net
Martin Hurwitz is the CEO of MVI Marketing, a Paso Robles, California company he founded in 1985 to offer research and market development services exclusively to the global gem, jewelry and watch industries. MVI’s research services provide clients with critical strategic analysis and an overarching perspective gained from years of experience with every sector of the product pipeline. In 2001, Mr. Hurwitz created the Jewelry Consumer Opinion Council®, an internet-based market research and analysis system, to help clients better understand what consumers think about product, pricing, style, and service. MVI’s clients include mining, manufacturing and retail companies throughout the world. For more information about Martin Hurwitz visit mvimarketing.com