A Jewelers Guide to Same Sex Wedding Couples and Creating an Inclusive Shopping Experience

This Plumb Club webinar was designed to help retail jewelers become same-sex wedding competent. Attendees learned about the rise of LGBT marriage laws over the past decade; the growing wave of protocols within LGBT engagements and weddings; the surge in demand on jewelry for same sex couples; answers to the most frequently asked questions of … Read More

Engaging Today’s Bridal Consumers: Decoding Who They Are, What They Want & How To Reach Them

The Plumb Club along with our specially selected speakers presented this crucial webinar that covered the pre-engaged market, same sex wedding couples and trends in engagement rings, wedding bands and jewelry related to this very special occasion. Speakers: Severine Ferrari: Creator and editor-in-chief of the Engagement 101 suite of online and print media. Born in Paris, … Read More
Trends Fashion Jewelry

Translating Trends: From the runways, red carpets and fashion markets to your store and showcases

The Plumb Club held this informative and timely webinar with an outstanding cast of speakers. These experts shared insights on the latest trends of the fashion runways, major red carpets and market at large, and how they translate into bestselling products and marketing strategies to capture style conscious consumers.  Speakers: Amanda Gizzi is Director of … Read More

Maximizing Your Online Assets: Reaching the Connected Consumer

The Plumb Club held an exciting webinar that acquainted attendees with today’s connected consumers and the many ways to leverage the online experience and opportunities to reach this diverse group, while at the same time driving sales to their business. Online marketing experts Cheryl Kremkow, Daniel Gordon and Jacques Voorhees shared key consumer data and insights … Read More

Keeping Up with the Evolving Consumer

The Plumb Club created an exciting webinar that took place on April 9th, 2013.  In this webinar we examined today’s changing consumer, shifts in demographics, and how jewelers can meet their customers’ evolving wants and needs. Luxury market consultants Pam Danziger of Unity Marketing, Kate Peterson of Performance Concepts, and Martin Hurwitz for MVI Marketing … Read More

The New Rules of Retail

This presentation was made at the 2012 JCK Las Vegas Plumb Club Breakfast Symposium on Friday, June 1st 2012. Michael Dart and Robin Lewis, authors of the book “The New Rules of Retail” talk about how to survive and prosper in this new era of absolute consumer power. Puzzled by prominent cases of failure, we set … Read More