News & Trends Marketing

The New Rules of Retail

This presentation was made at the 2012 JCK Las Vegas Plumb Club Breakfast Symposium on Friday, June 1st 2012. Michael Dart and Robin Lewis, authors of the book “The New Rules of Retail” talk about how to survive and prosper in this new era of absolute consumer power. Puzzled by prominent cases of failure, we set … Read More
Steve Stoute

Marketing To A New Generation

This presentation was made at the 2012 JCK Las Vegas Plumb Club Breakfast Symposium on Saturday, June 2nd 2012. The millennial generation, affluent young adults and cultural changes in America have changed our retail landscape. Steve Stoute, Founder and CEO of the leading brand-marketing firm “Translation” and author of the book “The Tanning of America”, has … Read More