Attracting Self-Purchase Women

Jewelers who want to remain successful for the next 25 years should focus more on the self-purchase woman, advocates Marty Hurwitz, CEO of MVI Marketing. The Los Angeles-based consumer market research firm, specializing in the fine jewelry, hails self-purchasing women one of the big three jewelry consumer demographics to pursue, along with millennial bridal and … Read More

Working the Trends

Identifying a trend is a continuous effort of compiling observations, shares London fashion forecaster, blogger and designer Geraldine Wharry for Trend Atelier, who dubs it a “hunting and gathering” process. It requires a lot of curiosity and interest in a wide array of subjects, she cites, including art and design, science and technology, socio-economics, and … Read More

Focused on 2017

The 2016 holiday selling season and year overall is expected to be up over 2015, according to the National Retail Federation. The NRF predicts holiday business to grow by 3.6% to $655.8 billion, higher than the 10-year average of 2.5%, above the seven-year average of 3.4% since economic recovery began in 2009, and more than … Read More

Customer Outreach

Recent articles in business journals like Forbes and Fortune tout the expansion of the world jewelry market as the industry moves aggressively online. The global jewelry market is forecasted to reach $257 billion in 2017, and grow at a rate of 5% per year for the next five years, cites Research and Market. While the … Read More