Fashion’s Color Connection

The seasonal color palettes promoted by Pantone can help jewelers connect with fashion. Speaking the Pantone language communicates color in a way that resonates with consumers by reinforcing popular hues seen in other categories. The Pantone colors can help jewelers to market jewelry in new and exciting ways, especially because they go hand-in-hand with fashion … Read More

Color Optimism

Consumers are discarding traditional color guidelines in fashion in favor of more color experimentation year round, and that’s reflected in the 16 hues Pantone is touting in its spring palette. For the first time in the 23 years since Pantone has been promoting the top 10 colors awash on the runways of leading fashion designers, … Read More

Omni-channel Surfing

The biggest retail trend for 2018 is the growth of omni-channel retailing, a combination of both in-store and online shopping that’s experienced seamlessly across multiple channels via whichever mode the customer prefers, cites the customer relationship management platform Salesforce. Omni-channel retailing links all channels together, combining the showroom and website to create a unified experience. … Read More