Stuller Color Sapphires

Birthstones: Not Just for Birthdays

Birthstones sell and promoting them year round can benefit your bottom line. Not just for birthdays, birthstones personalize jewelry gifts for all occasions from the birth of a child and Mother’s Day to graduations, Valentine’s Day, and Christmas. Often the first taste of personalization, birthstones resonate with customers who want special pieces signature to them. While … Read More

Color Me Beautiful: Trends

From New York to London, Paris to Milan color rocks the runways in apparel and accessories, with greens and blues trending as popular backdrops and foregrounds, as well as yellows, oranges and reds for pops of color in spring collections. The palette—which reflects our need to re-energize, create balance and express individuality—mixes lively bright hues … Read More

2013: Top Ten Tips

1. From The Ground Floor Up: It’s all about your people and their passion.  Make sure your sales team is as educated, informed and passionate about the product they’re selling as you are. It’s up to you to make sure they have the tools, information and insight about each and every item offered. Schedule regular … Read More

Top Ten Tips: The Valentine’s Vault

This month ‘Top Ten Tips’ looks at ways to make sure your Valentine’s Day sales start 2013 on a high note. From innovative marketing tips to merchandising must-haves, it’s time to give Cupid a helping hand. 1. Don’t wait till February 1st to start your Valentine’s marketing campaign. The minute you’ve packed away the holiday … Read More