News

Your Customers’ Shoes

To gain more insight into how customers engage with your brand, try seeing things from their point of view. Walk with them through all your touch points, across channels to ensure your message is clear, cohesive and consistent. Look at things from the customers’ perspective, their actions, goals, questions, and challenges. From packaging and visual … Read More

Channeling Your Omni Message

The difference between being omni-channel and multi-channel is in your delivery of a cohesive, consistent message. To be omni-channel means more than operating on multiple platforms and devices in virtual and physical spaces. It means doing so with one voice in a way that provides a seamless, integrated shopping experience no matter the touch point. … Read More

A Niche Player

Jewelers looking to stand out in the crowd should take stock in unique market shares that will resonate with target consumers. Two categories that show consistent growth despite economic fluctuations are men’s and youth jewelry. Men’s changing attitudes towards grooming and appearance is influencing further demand for men’s accessories. While the women’s accessories category is … Read More