News & Trends  ›  Tactics

Telling Time

Following two consecutive years of declining sales and profitability, the watch and jewelry industry finds itself at a critical juncture, cites the Digital IQ Index Watches & Jewelry 2017 by L2 Intelligence, released in February. While a return to growth in the fourth quarter 2016 has engendered optimism about 2017, the report says the performance … Read More

Attracting Self-Purchase Women

Jewelers who want to remain successful for the next 25 years should focus more on the self-purchase woman, advocates Marty Hurwitz, CEO of MVI Marketing. The Los Angeles-based consumer market research firm, specializing in the fine jewelry, hails self-purchasing women one of the big three jewelry consumer demographics to pursue, along with millennial bridal and … Read More

Focused on 2017

The 2016 holiday selling season and year overall is expected to be up over 2015, according to the National Retail Federation. The NRF predicts holiday business to grow by 3.6% to $655.8 billion, higher than the 10-year average of 2.5%, above the seven-year average of 3.4% since economic recovery began in 2009, and more than … Read More

Customer Outreach

Recent articles in business journals like Forbes and Fortune tout the expansion of the world jewelry market as the industry moves aggressively online. The global jewelry market is forecasted to reach $257 billion in 2017, and grow at a rate of 5% per year for the next five years, cites Research and Market. While the … Read More

Small is Big

Small is the next large reports Unity Marketing, citing that a number of economic, cultural, and demographic trends are aligning to make the next decade a strong and potentially prosperous one for small independent local retailers who deliver new, different, personalized, specialized retailing experiences. In the news: Target is launching smaller stores under CityTargets name. … Read More

Power of Packaging

Many luxury brands have established themselves through distinct signature packaging. Think Tiffany’s iconic blue box. This shade of robin’s egg blue has become so synonymous with the brand that the color has been named “Tiffany blue”. Of course, what’s inside the box is the main attraction, but what’s outside can create excitement and a lasting … Read More