News & Trends  ›  Strategy

Telling Time

Following two consecutive years of declining sales and profitability, the watch and jewelry industry finds itself at a critical juncture, cites the Digital IQ Index Watches & Jewelry 2017 by L2 Intelligence, released in February. While a return to growth in the fourth quarter 2016 has engendered optimism about 2017, the report says the performance … Read More

Attracting Self-Purchase Women

Jewelers who want to remain successful for the next 25 years should focus more on the self-purchase woman, advocates Marty Hurwitz, CEO of MVI Marketing. The Los Angeles-based consumer market research firm, specializing in the fine jewelry, hails self-purchasing women one of the big three jewelry consumer demographics to pursue, along with millennial bridal and … Read More