News & Trends  ›  Strategy

Attracting Self-Purchase Women

Jewelers who want to remain successful for the next 25 years should focus more on the self-purchase woman, advocates Marty Hurwitz, CEO of MVI Marketing. The Los Angeles-based consumer market research firm, specializing in the fine jewelry, hails self-purchasing women one of the big three jewelry consumer demographics to pursue, along with millennial bridal and … Read More

Working the Trends

Identifying a trend is a continuous effort of compiling observations, shares London fashion forecaster, blogger and designer Geraldine Wharry for Trend Atelier, who dubs it a “hunting and gathering” process. It requires a lot of curiosity and interest in a wide array of subjects, she cites, including art and design, science and technology, socio-economics, and … Read More