News & Trends  ›  Strategy

Your Customers’ Shoes

To gain more insight into how customers engage with your brand, try seeing things from their point of view. Walk with them through all your touch points, across channels to ensure your message is clear, cohesive and consistent. Look at things from the customers’ perspective, their actions, goals, questions, and challenges. From packaging and visual … Read More

Channeling Your Omni Message

The difference between being omni-channel and multi-channel is in your delivery of a cohesive, consistent message. To be omni-channel means more than operating on multiple platforms and devices in virtual and physical spaces. It means doing so with one voice in a way that provides a seamless, integrated shopping experience no matter the touch point. … Read More

Be Successful Q4 & Beyond

Jewelry traders are traditionally an optimistic bunch. Whenever asked how they view prospects for the future, while recognizing economic and global challenges, jewelers rarely speak dire predictions. Even with Signet sales, a benchmark for jewelry retail, down over 11%, manufacturers and brands in The Plumb Club Pavilion at JCK Las Vegas expect sales to be … Read More