News & Trends  ›  Jewelry

Hone on the Range

If you’re not embracing the full range of metal options in fine jewelry design today, you’re missing opportunities to sell consumers an array of gifts and self-purchases throughout the year. On average, consumers who buy jewelry once in a year will buy other gift items for 10 additional occasions.  But jewelers who stay in front … Read More

Alternative Metals Rock

Titanium, tungsten carbide, stainless steel, and other contemporary metals have earned a place in the showcases of most fine jewelers today. Although men’s jewelry, and in particular men’s wedding bands dominate the category, use of nontraditional metals in fashionable women’s jewelry is on the rise, fueled by retailers’ search for interesting styles at impulse price … Read More

Silver Lining

Style, the price of gold, and a growing market for mid-priced jewelry have led many jewelers to turn to silver as their metal of choice. Silver jewelry is a staple that has allowed jewelers to bridge the gap between fashion and fine and expand inventory to include a range of price points attractive for self … Read More

Good as Gold

Gold jewelry demand is at its highest level since 2007, says the World Gold Council in a second quarter report for 2013. While powerhouse markets like China and India are fueling this trend, the U.S. market delivered its second consecutive quarter of growth, with lower jewelry price points well received. The WGC reports demand augmented … Read More

Show and Sell Color

Retailers in today’s highly competitive market cannot afford to consider merchandising as simply the arrangement of products on the shelf. How you present your merchandise is in integral part of your brand image and overall marketing strategy. Jewelers with a penchant for color hail gems as a key element in creating a unique and exciting jewelry … Read More
Stuller Color Sapphires

Birthstones: Not Just for Birthdays

Birthstones sell and promoting them year round can benefit your bottom line. Not just for birthdays, birthstones personalize jewelry gifts for all occasions from the birth of a child and Mother’s Day to graduations, Valentine’s Day, and Christmas. Often the first taste of personalization, birthstones resonate with customers who want special pieces signature to them. While … Read More