News & Trends  ›  Fashion

It’s a Woman’s World

The Future is Female The purchasing power of women in the United States ranges from $5 trillion to $15 trillion annually, touts Girl Power Marketing, communication, influencer and brand experiences agency. Women control more than 60% of all personal wealth in the U.S. Over the next decade women will control two-thirds of all consumer wealth … Read More

Fashion’s Color Connection

The seasonal color palettes promoted by Pantone can help jewelers connect with fashion. Speaking the Pantone language communicates color in a way that resonates with consumers by reinforcing popular hues seen in other categories. The Pantone colors can help jewelers to market jewelry in new and exciting ways, especially because they go hand-in-hand with fashion … Read More

Color Optimism

Consumers are discarding traditional color guidelines in fashion in favor of more color experimentation year round, and that’s reflected in the 16 hues Pantone is touting in its spring palette. For the first time in the 23 years since Pantone has been promoting the top 10 colors awash on the runways of leading fashion designers, … Read More