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Your Customers’ Shoes

To gain more insight into how customers engage with your brand, try seeing things from their point of view. Walk with them through all your touch points, across channels to ensure your message is clear, cohesive and consistent. Look at things from the customers’ perspective, their actions, goals, questions, and challenges. From packaging and visual … Read More

Consistency Builds Brand Equity

Building a brand is a long-term investment and consistency is critical in all of your messaging from displays and packaging to merchandising and marketing. Consistency manages perceptions; connotes professionalism, purpose and stability; conveys outlook and attitude; builds on previous successes; instills confidence and eliminates brand confusion; and protects your investment, defines Rob McDorman for North … Read More