News & Trends  ›  Design

Watch Women

The women’s watch category has been growing for the past several years as more brands are seeing that the future is female. Trends trackers hail everything from high technology to diamonds important in this category, and nature a popular muse. “Women’s watches are gaining momentum as the watch industry struggles with declining numbers,” cites Barbara … Read More

Value Above

The biggest trend in watches today is an emphasis on good value. Top watch journals and blogs to The New York Times and CNN report that watchmakers across the pricing spectrum are stressing value—an important caveat in a time of global uncertainty in the watch industry. “Because of the eco and geo political conditions witnessed … Read More

Working the Trends

Identifying a trend is a continuous effort of compiling observations, shares London fashion forecaster, blogger and designer Geraldine Wharry for Trend Atelier, who dubs it a “hunting and gathering” process. It requires a lot of curiosity and interest in a wide array of subjects, she cites, including art and design, science and technology, socio-economics, and … Read More

Consistency Builds Brand Equity

Building a brand is a long-term investment and consistency is critical in all of your messaging from displays and packaging to merchandising and marketing. Consistency manages perceptions; connotes professionalism, purpose and stability; conveys outlook and attitude; builds on previous successes; instills confidence and eliminates brand confusion; and protects your investment, defines Rob McDorman for North … Read More