Plumb Club Events

Breakfast Symposium at JCK Las Vegas 2012

The presentations listed below have been recorded and can be viewed through our Webinar pages by clicking here

Join us at JCK Las Vegas 2012 for our complimentary Breakfast Symposiums Friday, June 1st Saturday, June 2nd.

If you are a registered buyer for the JCK Las Vegas show and would like to receive an invitation to either or both of these events, please use our contact form to make your request.

Friday, June 1st – 7:45am

The New Rules of Retail

Michael Dart and Robin Lewis, authors of the book “The New Rules of Retail” will talk about how to survive and prosper in this new era of absolute consumer power.

Puzzled by prominent cases of failure, we set out to figure out why some retailers succeed and others fail. The answer is The New Rules of Retail, which details a profound shift in power from producer to marketer to consumer over the last decade and how to use this information to succeed in the next decade.

Learn about the three rules every retailer must know to prosper in our consumer driven marketplace.

Michael DartMichael Dart is a senior partner at retail and consumer products consultancy Kurt Salmon and leads the firm’s private equity and strategy practice. In his more than twenty years of consulting, Michael has worked with many leading retailers, consumer products companies and private equity firms. He is frequently quoted in the Wall Street Journal, Financial Times, global and national media, and trade journals. Consulting magazine recognized Michael as one of its Top 25 Consultants of 2010.
Robin Lewis is the founder of the Goldman Sachs retail consulting subsidiary, Vantage Marketplace, and the CEO, managing editor and founder of The Robin Report. He was vice president and executive
editor of Women’s Wear Daily. He has consulted for Kohl’s, Bloomingdale’s, JCPenney, Macy’s, Liz Claiborne, Estée Lauder, Ralph Lauren and Sara Lee, as well as financial firms, such as Bear Stearns and The Carlyle Group.

Saturday, June 2nd – 7:45am

Marketing To A New Generation

The millennial generation, affluent young adults and cultural changes in America have changed our retail landscape.

Steve Stoute, Founder and CEO of the leading brand-marketing firm “Translation” and author of the book “The Tanning of America”, has worked with companies such as McDonald’s, Target, Budweiser, Microsoft and Coca- Cola to help them brand and market across generational and cultural boundaries.

Join us as Mr. Stoute talks about Generation “Y”, The Hip-Hop Generation and The Tan Generation. Who are these people, why you should be marketing to them, and more importantly….how?

Steve StouteSteve Stoute – Author, Founder & CEO of Translation LLCSteve Stoute is the Founder and CEO of the leading brand-marketing firm Translation. His track record as a consumer brand marketer for Fortune 500 companies makes him one of today’s most influential voices in entertainment marketing and pop culture. With a diverse client roster that includes brands such as McDonald’s, State Farm, Target, Estee Lauder, Budweiser, Wm. Wrigley Jr. Co, Microsoft, Coca-Cola, and Lady Gaga, Stoute continues to revolutionize the way blue-chip marketers and superstar artists connect with consumers.

Whether he’s turning a jingle into a hit single for Wrigley’s, marrying the work of fashion icon Valentino with technology from Samsung, or making Gwen Stefani relevant to mothers with cameras, some of today’s most innovative marketing efforts are the brainchild of Stoute. His strategic insights were behind McDonald’s recent broad, long-term partnership with LeBron James, Samsung’s limited-edition Beyoncé-branded B’Phone, McDonald’s iconic “I’m Lovin’ It” campaign featuring Justin Timberlake, Tommy Hilfiger’s True Star fragrance for women with Beyoncé, and the record-breaking Carol’s Daughter fragrance My Life by Mary J. Blige.

In the same way that he has spearheaded campaigns that seamlessly marry high-profile celebrities and Fortune 500 companies, Stoute formed a partnership with Brooklyn-born beauty brand Carol’s Daughter in 2005. Intrigued by the company’s homespun roots and Founder Lisa Price’s uncanny authenticity, Stoute took the brand from a single-store operation in Brooklyn, NY to a multi-million dollar beauty empire that boasts over 1,000 points of distribution across beauty giants such as SEPHORA, Macy’s & Dillard’s.

In 2007, Translation became part of the Interpublic Group, one of the world’s premier advertising and marketing services companies. In the following year, he expanded Translation’s footprint by partnering with Shawn “Jay-Z” Carter to co-found Translation Advertising, which specializes in the cross-cultural market. In 2009, the American Advertising Federation inducted Stoute into the Advertising Hall of Achievement, the industry’s premier award for outstanding advertising professionals age 40 and under. In 2010, Stoute was recognized as “Innovator of the Year” at the ADCOLOR awards ceremony, an initiative launched by the ADCOLOR Industry Coalition, to promote increased diversity in the advertising, marketing and media industries.
From 1990 to 1999, Stoute was a senior executive at several leading labels in the music industry. At Interscope Geffen A&M Records, he served as president of the Urban Music division and Executive Vice President. Prior to joining Interscope, he was President of Urban Music for Sony Music Entertainment. In 1999, he was honored with an American Music Award as Producer of the soundtrack for the motion picture Wild, Wild West. In addition, he executive produced the Academy Award-winning film 8 Mile starring Eminem in 2002.